Preliminary Conference Program

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Wednesday, July 12, 2017


Podium Discussion: The Meaning of Service in the Age of Digital Transformation

Wednesday, July 12, 2017 | 14:00 - 15:30

The panel discussion deals with the observation that the real and digital world will increasingly converge. The discussion’s primary concern are questions that arise around the concept of Service in the digital transformation.

In the context of a holistic digitalization approach, the focus extends beyond human-centricity to the interconnection of ICT with goods (e.g. 'Internet of Things', 'Cyber-Physical Systems'), making comprehensive Service Engineering necessary. The results, mostly complex distributed ecosystems, must employ Value Co-Creation to generate mutual benefits for stakeholders in a world of disruptive technologies.

Fig. 1: Service Stack
Positioning: deals with socio-cultural, business and technology issues.
Producing: deals with the service lifecycle from design to delivery.
Usage: deals with customer interaction, consumption and evaluation.
Value Co-Creation: deals with creating a mutually beneficial service. It is the basis of the service’s reason of existence.

The complexity and diversity of this theme will be discussed by the panellists based on the Service Stack.

Prof. Dr. Tamio Arai, University of Tokyo, Japan

Professor Tamio ARAI was a first president of Society for Serviceology, founded in 2012, and was General Chair of ICServ 2015 and 2016. He has wide activities in Serviceology, Robotics and Manufacturing Systems. He therefore now works for International Research Institute for Nuclear Decommissioning as Vice President to apply his experience in robotics to the severe accident at Fukushima Daiichi. He was a professor in Dept. of Precision Engineering, The University of Tokyo from 1970 to 2012. He directed Research into Artifacts, Center for Engineering (RACE) in U-Tokyo, and started Service Engineering. He has strong expertise in manufacturing systems with "kaizen" movement. In multiple robot systems, he has developed distributed autonomous manufacturing systems with Holonic Manufacturing Systems research groups in IMS program. He joined RoboCup Four-legged Robot League with his students. He has been a council member of Science Council of Japan since 2013. He is a Fellow (Emeritus) of CIRP, and a fellow of RSJ, JSPE. He was a former president of JSPE and ASPEN, and a former co-editor-in-chief of Journal of Robotics and Autonomous Systems. He has operated various international conferences such as IROS, ISATP/ISAM, DARS and IAS.

Prof. Dr. Yoshinori Hara, Kyoto University, Japan

Dr. Yoshinori Hara serves as professor, Graduate School of Management, Kyoto University, since April 2006, when the graduate school was established. His current research focus includes innovation management, service and design management, and open innovation with IT frameworks. Prior to joining Kyoto University, he held various research and key management positions at R&D organizations in NEC Corporation, for 13 years in Japan, and for 10 years in the Silicon Valley, California, USA. He was responsible for conducting research and development on advanced ubiquitous computing including Web/Hypermedia systems, mobile & embedded systems, adaptive user interfaces, advanced information retrieval technologies, system security & reliable systems, etc. From 1990 to 1991, he was a Visiting Researcher at the Department of Computer Science, Stanford University. He received his B.E. and M.E. from University of Tokyo, and his Ph.D. from Kyoto University.

Khushnud Irani, LafargeHolcim, Switzerland

Khushnud Irani is Senior VP and CIO at LafargeHolcim. He is driving the IT Transformation within the new Group which is the industry leader formed by the merger of the top 2 industry players Lafarge and Holcim in 2015. He is also actively driving the digital agenda within the Group. In the past, whilst being the CIO at Holcim, he has introduced modern cloud based delivery model within the Group. Embracing this model brings a fundamental shift in the way IT services are delivered within the Group, reducing the technical complexities of internal operations and instead allows IT personnel to focus on closer involvement with their business counterparts in creating deeper business value.
Prior to joining Holcim, Khushnud was EVP and CIO at Qualiflyer Loyalty Ltd—a Group company of SWISS International Airlines responsible for managing the Frequent Flyer Customer Loyalty program for several million members worldwide.
Apart from IT, Khushnud led the various operational business shared services areas which included member servicing and back-office operations. He led major outsourcing initiatives which saved the company 40% yearly costs and improved customer satisfaction & operational efficiencies.
Khushnud holds an Executive MBA degree from IMD Lausanne and has graduated in Physics from Mumbai University. He has also attained his Honours Diploma in Systems Management. He is based in Switzerland since 2000.

Aljosa Pasic, ATOS, Spain

ALJOSA PASIC current position is Technology Transfer Director in Atos Research & Innovation (ARI), based in Madrid, Spain. He graduated Information Technology at Electro technical Faculty of Technical University Eindhoven, The Netherlands, and has been working for Cap Gemini (Utrecht, The Netherlands) until the end of 1998. In 1999 he moved to Sema Group (now part of Atos) where he occupied different positions. During this period he was participating in more than 50 international research, innovation or consulting projects, mainly related to the areas of information security or e-government. He is member of EOS (European Organisation for Security) Board of Directors, and collaborates regularly with international organisations and conferences.

Dr. Martin Petry, Hilit AG, Liechtenstein

Martin Petry became Hilti’s CIO in 2005. He is responsible for Hilti’s 400 IT employees based in Switzerland (Buchs SG), US (Tulsa, Oklahoma and Plano, Texas) and Malaysia (Kuala Lumpur). Since 2009 he is also in charge of Hilti’s Business Excellence initiatives and EVP. Martin came to Hilti in 1993 and has held various leadership roles in Liechtenstein, Switzerland, Great Britain and Japan. He has developed Hilti’s ground-breaking IT Strategy in 2000 and has lead its implementation, in particular Hilti’s global SAP implementation cum business transformation project (standard global data structures and business processes supported by a global SAP system with ERP, BI, CRM and SCM which is now being used by 20,000 Hilti employees in more than 50 countries). Recently Martin has initiated various cloud computing / SaaS initiatives at Hilti and he has lead the development of the comprehensive Information Technology at Hilti strategy which is now the foundation of all digital and software initiatives in the Hilti group. Martin earned his PhD in applied mathematics from Georg-August University in Goettingen, Germany.

Prof. Dimitris Karagiannis, University of Vienna, Austria (moderator)

Dimitris Karagiannis read at the Technical University of Berlin, where he graduated with a PhD in Computer Science. He was a visiting scientist at research institutions in the US and Japan. From 1987 to 1992 he headed the Business Information Systems group at the Research Institute for Applied Management (FAW) in Ulm as a scientific director.
Since 1993 he is full professor at the Faculty of Computer Science at the University of Vienna and head of the Research Group Knowledge Engineering. 2011 he was awarded an honorary professorship by the Babes-Bolayi University Cluj-Napoca in Romania.
As head of the Knowledge Engineering group his main research areas are Business Process Management, Meta-Modelling, and Knowledge Management. Prof. Karagiannis has published several books and scientific papers in journals and conferences on Knowledge Databases, Expert Systems, Business Process Management, Workflow-Systems and Knowledge Management. In 1995 he established the Business Process Management Systems Approach (BPMS), which has been successfully implemented in several industrial and service companies. He is the founder and head of the supervisory board of the BOC Group (
2008 he was a founding-member of the Open Models Initiative and has created 2012 the Open Models Laboratory (
In addition to his long-standing engagement in national and EU-funded research project, Prof. Karaginnis is acting since 2005 as a reviewer for the European Commission. He is a member of IEEE and ACM and serves on the steering committee of the Austrian Computer Society.

Keynote: Co-creating a Disruptive Future

Wednesday, July 12, 2017 | 09:30 - 10:30


The future is becoming far more difficult to foresee. In Fujitsu’s global survey, 75% of business leaders say that their sectors will fundamentally change in the next 5 years. Digital technologies such as IoT and AI are being embedded in the core of business and society, bringing about tremendous transformation. This is digital disruption. Now, you have to ask yourself what your disruptive vision of the future is and how you realize it.
In this keynote, Yoshikuni Takashige, visionary architect of Fujitsu, will talk about co-creating a disruptive future, levering digital technology. Fujitsu calls this “Digital Co-creation”, and believes it will be a new business norm. It means blending business expertise and digital technology to co-create innovative value which people (end-users) want between multiple enterprises, public organizations and even people themselves. As a result, the existing borders of enterprises as well as industries are being blurred. We are seeing the emergence of new digitally connected ecosystems, which co-create value for people, such as mobility and well-beings, instead of supplying industrialized products and services. Yoshikuni will explain about why Digital Co-creation is necessary, how organizations can realize it, what Fujitsu can offer, and where Digital Co-creation will take all of us to. You will find the beginning of a new Digital Society.


Yoshikuni Takashige is Vice President of Marketing Strategy and Vision at Fujitsu Limited. Yoshikuni Takashige joined Fujitsu in 1984. He was engaged in international business, taking strong leadership in developing Fujitsu’s important strategic partnerships and joint ventures with global companies. Throughout his 33-year career, he has been exposed to many different people, businesses and cultures around the world, which has helped him shape his unique thought. Since 2012, he has been leading the creation of Fujitsu Technology and Service Vision, which sets out Fujitsu’s vision and its thinking on how organizations can innovate by leveraging digital technologies. Currently, Yoshikuni is responsible for Fujitsu’s mid- to long-term marketing strategy and vision. He speaks about innovations internationally.
He received MBA from the Johnson Graduate School of Management, Cornell University, and Bachelor of Laws from the University of Tokyo.

Session 1: Service Design

Wednesday, July 12, 2017 | 11:00 - 12:30

Serviceology-as-a-Service: a Knowledge-centric Interpretation

Robert Andrei Buchmann, Ana-Maria Ghiran

From Service Design to Enterprise Architecture: The alignment of Service Blueprint and Business Architecture with Business Process Model and Notation

Pornprom Ateetanan, Sasiporn Usanavasin, Kunio Shirahada, Thepchai Supnithi

Modeling Digital Enterprise Ecosystems with ArchiMate: A Mobility Provision Case Study

Benedikt Pittl, Dominik Bork

Session 2: Service Management and Operations

Wednesday, July 12, 2017 | 11:00 - 12:30

ToDoList-oriented Process Modeling for Sharing Service Processes and Context

Hisashi Masuda, Yoshinori Hara

Analysing and Computing the Risk of Customer Integration for a Service Provider

Wolfgang Seiringer

Service Digitization in the Consulting Domain – Classification and Service Implementation for a Digital Consulting Front Store Pilot

Tobias Greff, Denis Johann, Dirk Werth

Session 3: Service Design

Wednesday, July 12, 2017 | 16:00 - 17:30

Service-driven enrichment for KbR in the OMiLAB Environment

Michael Walch, Dimitris Karagiannis

A Modelling Method for Digital Service Design and Intellectual Property Management towards Industry 4.0: CAxMan Case

Nesat Efendioglu, Robert Woitsch

Stiction-free learning method for Service Design beginner

Atsunobu Kimura, Koki Kusano, Ryo Yamashita, Yurika Katagiri

Session 4: Service Management and Operations

Wednesday, July 12, 2017 | 16:00 - 17:30

Investigation into the Evolution of Management in Indie Game Services

Kazuhiro Masuda, Youji Kohda

An Approach to compute the Risk and Cost of Customer Integration during Software Engineering

Wolfgang Seiringer

Estimation of Tension and Concentration Scenes during Crane Operation Using Physiological Indices for Skill Improvement Support

Takao Sugimoto

Special Session: Holistic Approach of Service Modelling

Wednesday, July 12, 2017 | 11:00 - 12:30

BPaaS Marketplace: Demonstration of "Sending Invoice" Offerings in the Cloud

Constantin Valeriu Tuguran (YMENS TEAMNET SRL, Romania), Jürgen Jähnert (Baden Württemberg Connected GmbH, Germany)

BPaaS Design: Modelling Cloud Offering for "Sending Invoice Process"

Damiano Falcioni (BOC GmbH, Austria), Knut Hinkelmann (University of Applied Sciences, Northwestern Switzerland, Switzerland)

BPaaS Allocation: Configuration of appropriate IT-Infrastructure for Cloud Offering

Simone Cacciatore (FHOSTER SRL, Italy), Stefano Cuomo (MATHEMA SRL, Italy)

BPaaS Execution: Demonstration of the adaptive Deployment and Execution of Processes in the Cloud

Joaquin Iranzo Yuste (ATOS SA, Spain), Stefan Wesner (University of Ulm, Germany)

Special Session: Holistic Approach of Service Modelling

Wednesday, July 12, 2017 | 16:00 - 17:30

BPaaS Evaluation: Cross Layer Abstraction of Cloud and Process Measures for business view abstraction

Kyriakos Kritikos (Foundation for Research and Technology Hellas, Crete), Damiano Falcioni (BOC GmbH, Austria)

Open Communities for Research: ADOxx for Modelling and CloudiFy for Cloud Computing

Robert Woitsch (BOC GmbH, Austria), Aljosa Pasic (ATOS SA, Spain)

Proposal of a Standard Service Business Case for Developing Service Ecosystem Simulators

Chiaki Hirai, Hitachi Ltd., Japan

Enabling Digital transformation in SMEs by Combining Enterprise Ontologies and Service Blueprinting

Ahson Javaid, Hisashi Masuda, Yuji Kohda (JAIST, Nomi, Ishikawa, Japan) & Sabrina Kurjakovic (University of Camerino, Italy)

08:00 - 09:00 Registration
09:00 - 09:30 Conference Opening
09:30 - 10:30
Co-Creating a Disruptive Future

Dr. Yoshikuni Takashige, Fujitsu
10:30 - 11:00 Coffee break
11:00 - 12:30
12:30 - 14:00 Lunch break
14:00 - 15:30
Podium Discussion
The Meaning of Service in the Age of Digital Transformation

Prof. Tamio Arai, University of Tokyo, Japan
Prof. Yoshinori Hara, Kyoto University, Japan
Khushnud Irani, LafargeHolcim, Switzerland
Aljosa Pasic, ATOS, Spain
Dr. Martin Petry, Hilti AG, Liechtenstein
Prof. Dimitris Karagiannis, University of Vienna, Austria (moderator)
15:30 - 16:00 Coffee break
16:00 - 17:30


Thursday, July 13, 2017


Keynote: Building Trust with Partners for Value Co-Creation in Service Systems

Thursday, July 13, 2017 | 08:30 - 09:30


Building up trust with partners is essential for value co-creation in service systems. ICT service providers can obtain trust from them with promises - providing robust ICT systems as service delivery platform, maintaining consistency between ICT investments and business strategies, and enhancing accountability to shareholders. Hence, the ICT service providers should always consider the four viewpoints comprehensively: (1) quality and safety, (2) information security, (3) partners’ compliances with laws and regulations, and (4) auditability and transparency for service systems. The presentation demonstrates the viewpoints can be strengthened with our approaches; a standardized management framework, milestones of midterm improvement plan, and security policies. Our management standard, Global Service Management Standard, carries a vital role for this enhancement. It provides common protocols between NEC and partners, and guarantee the quality of delivered ICT services. The standards can be adapted to emerging requirements for trustworthy ICT systems for ‘cloud’ services, assuring unified authentication including ISO/IEC 20000 and ISO/IEC 27001.


Mr. Mio Shimizu is a principal strategist for services at NEC Corporation. He has been involved in risk management, cloud security, system audit, internal control and service engineering after his 20 years’ experience in sales in the domestic market. His expertise in internal audit and consulting have promoted standardization of service delivery process in the global market. He obtained certificates of CIA, CISA and System Auditor.

Session 5: Human-Centered Service

Thursday, July 13, 2017 | 10:00 - 11:30

Consumer's Responses to Service Failures and Recoveries

Julie Edell

Analyzing an Ecosystem for Complex Consumer Services

Mirjana Radonjic-Simic, Frank Wolff, Dennis Pfisterer

Approaches for sustaining cultural resources by adapting diversified context of customers in tourism: Comparison between Japanese and Slovenian cases

Hisashi Masuda, Dejan Krizaj, Hideyuki Sakamoto, Kotaro Nakamura

Session 6: Theoretical Perspectives on Service

Thursday, July 13, 2017 | 10:00 - 11:30

The Resonant Influence of Risks on Supply Chain Performance. An Empirical Study at Construction Service Sector

Huy Truong Quang, Yoshinori Hara

Perceived characteristics of smart interactive services and determinants of adoption intentions

Chieko Minami, Kenichi Nishioka

Towards Understanding Intelligence in Service Systems

Md. Abul Kalam Siddike, Kazuyoshi Hidaka, Jim Spohrer

Session 7: IoT-based Services

Thursday, July 13, 2017 | 11:30 - 13:00

From Software Services to IoT Services: The Modeling Perspective

I-Ling Yen, Wei Zhu, Guang Zhou, Farokh Bastani, San-Yih Hwang

A Modeling Mothod for Smart Mobile Service with Temporal Deadlines in IoT Environment

Yeongbok Choe, Moonkun Lee

Application-Driven Product-Service System Configuration: Customer-Centered Strategy

Alexander Smirnov, Nikolay Shilov, Andreas Oroszi, Mario Sinko, Thorsten Krebs

Session 8: Theoretical Perspectives on Service

Thursday, July 13, 2017 | 11:30 - 13:00

Determinants of the Use of e-Commerce in Online Shops in the Polish Market from the Perspective of Individual Customers

Witold Chmielarz, Tomasz Parys

Service Ecosystem Analysis by Multi-Agent Simulation for Designing Sustainable Services

Jun Takeoka, Takeshi Takenaka, Nariaki Nishino, Takahiro Kushida, Koichi Kurumatani

Special Session: Services and Green Economy

Thursday, July 13, 2017 | 10:00 - 11:30

Environmental Economic Geography from a Service Perspective

Patrik Strom, (University of Gothenburg, Sweden)

Recycling as a Service - a New Business Model to Recover Critical and Precious Metals from Industrial Wastes

Bernd Kopacek, (ISL-Kopacek KG, Austria)

Integrated Product and Service Offerings - a Means to Achieve Economic and Environmental Competitiveness through Value-added Services

Mattias Lindahl, (Linkoping University, Sweden)

Servitization as an Enabler for Product Circulations

Mitsutaka Matsumoto, (AIST, Japan)

Special Session: Meaningful Technology for Seniors

Thursday, July 13, 2017 | 11:30 - 13:00

Meaningful Technology for Seniors: Analytical Framework for Elderly-Care Service Systems

Kentaro Watanabe (AIST, Japan), Kirsi-Maria Hyytinen, Marketta Niemelä

Comparison of Japanese and Finnish Attitude Regarding Technology Use in Nursing-care Service

Hiroyasu Miwa (AIST, Japan), Kentaro Watanabe, Hannamaija Määttä, Mari Ylikauppila, Marketta Niemelä

Do Active Seniors Find Digital Reminiscence Meaningful? A User Study

Marketta Niemelä (VTT, Finland), Minna Kulju, Mari Ylikauppila, Hannamaija Määttä

Study on Communication Support for Employees with ICT in Elderly Care

Ken Fukuda (AIST, Japan), Kentaro Watanabe, Hiroyasu Miwa, Mari Ylikauppila, Hanna Lammi, Marketta Niemelä, Takuichi Nishimura

08:00 Registration
08:30 - 09:30
Building Trust with Partners for Value Co-Creation in Service Systems

Mio Shimizu, NEC Corporation
09:30 - 10:00 Coffee break
10:00 - 11:30
11:30 - 13:00
13:00 - 14:30 Lunch break
14:30 - 17:30 Poster Session
Exhibition of 30 posters
17:45 Departure for Gala Dinner
18:00 Guided Tours through the Museum of Art History
19:00 Gala Dinner in the Cupola of the Museum of Art History


Friday, July 14, 2017


Keynote: Service as Intersubjective Struggle: A Study of Sushi

Friday, July 14, 2017 | 08:30 - 09:30


A unique theoretical perspective on service is proposed: Service is as much an intersubjective struggle in which individuals seek to prove themselves and obtain recognition from others as the subjective process by which needs are filled, problems are solved and customers are satisfied. When service is co-produced and value is co-created, customers and providers are all implicated in the service. We can no longer assume the separation of object and subject, i.e., a customer, subject, who is experiencing and valuing the service, object. Instead, we need to ground our theorizing thoroughly on the intersubjectivity of service?how each person presents himself or herself to each other. Empirical data of customer-provider interactions at sushi bars in Tokyo are presented to demonstrate this intersubjective perspective.


Yutaka Yamauchi is Associate Professor at Graduate School of Management, Kyoto University. He obtained his Ph.D. in Management from UCLA Anderson School and had worked for Xerox Palo Alto Research Center (PARC) prior to joining GSM's newly founded program on service in 2010. He conducts research on services including restaurants, bars, and apparel stores and typically uses video-recordings to analyze interactions from the ethnomethodological standpoint. He is also Visiting Professor at Department of Management, Politics and Philosophy, Copenhagen Business School and Fellow at Institute on Asian Consumer Insight, Nanyang Technological University, Singapore. He is one of the founding members of Kyoto University Design School where he teachers service design, design ethnography and cultural design.

Session 9: Service Practices

Friday, July 14, 2017 | 10:00 - 11:30

Automating Motivation: A workplace analysis of service technicians and the motivational impact of automated assistance

Katja Gutsche and Jennifer Griffith

Multiproduct Japanese Cuisine Restaurant Improves Labor Productivity by Changing Cooking Processes Using a Partial Refrigerator

Takeshi Shimmura, Kenji Arai, Takeshi Yamamoto, Syuichi Oura, Tomomi Nonaka, Nobutada Fujii, Takashi Tanizaki

Finding the Gap between Service Companies and Customers in Terms of So-cial CRM: An Exploratory Study of Japan’s Tourism Industry

Kaede Sano

Session 10: Service Practices

Friday, July 14, 2017 | 11:30 - 13:00

Service-oriented Public Administration

Václav Řepa

Medical Service System in Japan from Service capability perspective

Takashi Tsutsumi

An Analysis of the cognitive processes related to "service awareness" of cabin attendants

Ryo Fukushima, Koji Tachioka, Tatsunori Hara, Jun Ota, Yuki Tsuzaka, Narito Arimitsu

Session 11: Service Engineering and Technologies

Friday, July 14, 2017 | 14:30 - 15:30

An Approach to Model Industry Ecosystems - Enabling an Ecosystem for Service Platforms

Marco Peter, Stella Gatziu Grivas

Model-based reasoning regarding risk management maturity levels

Anca Alexandra Purcărea, Olivia Doina Negoiţă, Andreea Dumitrescu

A Model for Carbon Footprint Labeling of Manufacturing Processes

Yu-Shang Chang, Guang Zhou, Wei Zhu, San-Yih Hwang, I-Ling Yen

Session 12: Service Innovation

Friday, July 14, 2017 | 14:30 - 15:30

A proposal of a visualization method for service ideas using paper card based-fieldwork

Kazutoshi Sakaguchi, Nobuyuki Kobayashi, Aki Nakamoto, Seiko Shirasaka

Introduction to Service Prototyping Tool Box

Abdul Rahman Abdel Razek, Christian van Husen, Saed Imran

Services as a platform to promote prosocial behavior in the elderly

Bach Q. Ho

Session 13: Value Co-Creation and Context

Friday, July 14, 2017 | 14:30 - 15:30

Knowledge Science as the Core Logic of Resource Integration: An evolutionary view of value propositions in S-D logic

Youji Kohda, Loan Hoang To Nguyen, Amna Javed

Value co-creation and service ecosystem for developing countries to promote development and inclusive growth: Home Based Workers’ case

Sojen Pradhan, Andrei Gurca, Igor Hawryszkiewycz

Special Session: Design and Support Technology for Value Co-Creation

Friday, July 14, 2017 | 10:00 - 11:30

Improving Labor Productivity by Changing Cooking Process at a Multiproduct Japanese Cuisine Restaurant Using Partial Refrigerator

Takeshi Shimmura, Kenji Rrai, Tomomi Nonaka, Nobutada Fujii, and Takashi Tanizaki

An Economic Field Experiment of Menu Ordering in Restaurant Services

Kenju Akai, Shota Shimizu, Nariaki Nishino

Lab-Forming Fields and Field-Forming Labs

Takeshi Kurata

An Economic Lab Experiment for the Best Offer and Approval in Face‐to‐Face Service Interaction Situation

Keiko Aoki, Kenju Akai and Kenta Onoshiro

Special Session: Meaningful Technology for Seniors

Friday, July 14, 2017 | 10:00 - 11:30

Co-creating Meaningful Technologies - Agile Digitalization Development Processes and Experiments in Elderly People’s Housing Services

Mirva Hyypiä (Lappeenranta University of Technology, Finland), Satu Pekkarinen, Helinä Melkas

Public Discussion on Robotic Innovations in Finnish Elderly Care

Outi Tuisku (Lappeenranta University of Technology, Finland), Satu Pekkarinen, Lea Hennala, Helinä Melkas

Applicability of Wearable Devices with Photo Sensors for Elderly Healthcare Applications

Yasutaka Uchida (Teikyo University of Science, Japan), Tomoko Funayama, Nobuo Homma, Kazuo Kobayashi, Yoshiaki Kogure

Special Session: Design and Support Technology for Value Co-Creation

Friday, July 14, 2017 | 11:30 - 13:00

Shift Scheduling to Improve Customer Satisfaction, Employee Satisfaction and Management Satisfaction in Service Workplace where Employees and Robots Collaborate

Takashi Tanizaki, Takeshi Shimmura and Nobutada Fujii

Development of a Three-stage Public Observation Service System Model with Logics for Observation/Assessment

Satoko Tsuru and Maki Kariyazaki

A Staff Shift Scheduling Method Considering Constraints of Allocating Plural Tasks in Restaurant Business

Ai Ito, Nobutada Fujii, Toshiya Kaihara, Daisuke Kokuryo and Takeshi Shimmura

08:00 Registration
08:30 - 09:30
Service as Intersubjective Struggle: A Study of Sushi

Prof. Yutaka Yamauchi, Kyoto University
09:30 - 10:00 Coffee break
10:00 - 11:30
11:30 - 13:00
13:00 - 14:30 Lunch break
14:30 - 15:30
15:30 - 16:00 Coffee break
16:00 - 17:00 Closing Ceremony


Tutorial: Semantic-based Modeling for Services using the SeMFIS Platform

Friday, July 14, 2017 | 10:00 - 13:00


The goal of this tutorial is to provide an introduction to the area of semantic-based modeling and the SeMFIS platform. At its core, semantic-based modeling characterizes the use of semi-formal conceptual models together with formal semantic schemata such as ontologies, thesauri or controlled vocabularies. The tutorial will enable participants to understand the theoretical and practical foundations for applying semantic-based modeling to the design and analysis of information systems. In particular it will be reverted to the ADOxx-based SeMFIS platform that constitutes a flexible engineering platform for realizing semantic annotations of conceptual models and that is provided for free via the Open Models Initiative. The approach will be illustrated with previous applications for services in semantic business process management, semantic-based simulation and semantic visualization of enterprise models.


Hans-Georg Fill is currently substituting a full professor position for business informatics at the University of Bamberg, Germany. He holds a habilitation and a PhD in business informatics and a master in international business administration from University of Vienna. His research interests are in the areas of meta modeling, enterprise modeling, semantic information systems and visualization. He is actively engaged in international research cooperations and projects and has led an Erwin-Schrödinger research project at Stanford University from 2010-2011. He has developed and co-developed several modeling tools and platforms including the SeMFIS platform for the semantic annotation of conceptual models, the RUPERT modeling toolkit for business process improvement, the ADOxx Horus modeling toolkit for business process management, and a modeling toolkit for analyzing product-service systems. He is an active contributor to the open source infrastructure where he manages the development of the GraphRep Generator, the Model Annotator and the REST-API projects.
10:00 - 13:00 Tutorial
Semantic-based Modeling for Services using the SeMFIS Platform
Prof. Hans-Georg Fill, University of Bamberg, Germany